You may notice that things have changed quite a bit on this page. We’re working to make it easier for you to learn about NB bands, listen/acquire music and merch, and keep up with what’s happening with us. So in that spirit we’d like you to check out the new menu options!

MUSIC takes you directly to our Bandcamp site, which is the best place to listen to our releases.

ROSTER leads you to our current bands with a photo, website links, direct links to music and bio.

ALUMNI is set up similar to the roster (photo, website links, direct links to music and bio) but is for bands that have either moved on to new labels, aren’t currently making music, or have disbanded. We miss them all dearly!

NEWS tells you what’s happening with us. For our social media, just look at the icons on the upper left hand side.

MERCH takes you to where you can show your support for NB by acquiring your NB merch. Lots of cool stuff on there.

ABOUT US/CONTACT tells you about who we are and what exactly is a Norwegian Blue. Contact is also there if you want to reach us. We love getting messages/links/fun stuff from our people, but at the moment we aren’t looking for demo submissions. Maybe in the future though!


NBR0014 – Atrophy Manuscript – Setup The Upset – PRE-ORDER NOW!

Hello out there! Been a while, but we’re back to tell you about our next release, available for pre-order here: https://norwegianbluerecords.bandcamp.com/a…/setup-the-upset

Here’s a dispatch from the mind of El Jefe (M.R. Hayward)

“Sometimes our favourite bands break-up, leaving fans to attack what is left behind left like ravenous wolves. In 2009, the wolves were left hungry.

Atrophy Manuscript (Steven Aitkens, Christian Nelson and Jon Vornbrock) were a post-hardcore band from Lethbridge, Alberta that, for many during the 2000s, changed the scene in Lethbridge; becoming local legends to fans, friends and venues around the city.

They played houses, halls, clubs, bars and theatres across Canada in support of their first record “This Present Day Confusion”, brandishing an original style of post-hardcore and playing that could pull you up out of your chair and then slam you to the ground during one song. Lyrical depth, intelligent melodies and a dynamic blend of heavy and light gave Atrophy Manuscript an edge in an ever changing Canadian independent music scene, which saw the ebb and flow from Myspace to stage to silence.

In 2008, Atrophy Manuscript recorded their sophomore release (the now titled: Setup the Upset) with Jesse Gander at The Hive Creative Studios (which closed in 2013) but with Atrophy Manuscript’s break-up in 2009, the album was shelved.

Now, 8 years later, in collaboration with Norwegian Blue Records “Setup the Upset”, mastered by Stuart Mckillop (Rain City Recorders, Vancouver BC) will be available on limited edition cassette and digitally for the first time in October 2017.

Feast well my lupine friends”

Norwegian Blue in the news!

A few weeks ago I was fortunate enough to be interviewed about the resurgence of the cassette. It started with an interview I did with David Friend of the Canadian Press. The article can be found here: http://www.metronews.ca/news/toronto/2017/02/17/retro-resurgence-the-unlikely-return-of-cassette-tapes-in-canadian-music.html


Next, I was asked to guest speak on a Talk Radio show based out of Hamilton, Ontario. Scott Radley was precisely as rad as his name suggested. You can hear that here: https://omny.fm/shows/scott-radley-show/what-to-do-with-firstontario-centre-are-cassettes


Finally, the folks at Alberta Primetime on CTV2 did a TV interview with me, completing the media trifecta. Michael Higgins was a gracious host and I think I only said “definitely” 37 times. Start your definitely counters here: http://alberta.ctvnews.ca/video?binId=1.2002989

NEW RELEASE: NBR010 – betterhalf – cute doom e.p.

NEW RELEASE: NBR010 – betterhalf – cute doom e.p.

We are super pleased to be releasing the first betterhalf album on cassette. Aaron + Sil are our best friends for life, musicians extraordinaire, and cuter than a box of puppies.

Pop Quiz: this album will…
A. Knock your socks off.
B. Make you more attractive to other humans.
C. Take you out for a nice dinner.

The answer is: D. All of the above, plus so much more.

Follow the link below to stream the album opener, Said + Done and pre-order. Look for tapes to drop sometime in early September.



See what Ride The Tempo said about the opening track here: http://ridethetempo.com/2016/07/29/listen-betterhalf/

New Releases: NBR007 – SPARKLE BLOOD – Denim Tape & NBR008 – HIGH/LOW – Autospy

Hey hey!

We’ve got two new releases for January 2016 that you can pre-order now.

The first is Lethbridge’s favourite husband and wife duo: SPARKLE BLOOD. This pop-rock gem will make your ears (and heart) burst with reverb-soaked songs of love and the beach. You can pre-order the tape (in a lovely silver sparkle finish) and stream the first track, Seafoam Green here: https://norwegianbluerecords.bandcamp.com/album/denim-tape. The album drops January 16th, where you pick up a copy and catch them performing (along with betterhalf and Royal Chinet) at Norwegian Blue’s Tag-Team Fest at the Owl Acoustic Lounge.

Second, in collaboration with Instereo Records, is the cassette version of HIGH/LOW‘s 2nd album Autospy. If you haven’t heard of these Essex rockers, they’re an amazing UK fuzz-rock band (which is right up our alley here at NBHQ.) This album blends loud guitars, bass fuzz, harmonies, and propulsive drumming into a delicious alt-rock smoothie. Fans of Foo Fighters, Nada Surf, Supergrass and Ash may find themselves transported back to their childhood bedrooms.

The album drops January 29, 2016 but you can pre-order the album and download the first single Mould. Your friends at NBR have you covered on the tape side, but if CDs and vinyl are more your jam, you can find it here: http://instereorecords.co.uk/brands/highlow/


-El Presidente

NEW RELEASE: NBR0006 – Night Windows – Musicassette/Magnetic Memory

We are so excited to tell you guys about this new album we’ve been cooking up, and no, it’s not Windy Rock Volume 2. (for once)

This is our very first International release, and we are beyond excited to share this with you, so without further ado.


“…Norwegian Blue Records is proud to present, Pennsville, New Jersey’s Night Windows and the cassette version of their 2014 album Musicassette/Magnetic Memory!”

It can be purchased from our store


Night Windows’ Bandcamp site:

See what Fatter/Older had to say about it here.


CALL FOR SUBMISSIONS : Lethbridge Compilation – “Windy Rock II”

Hey Southern Alberta bands! Listen up!

Windy Rock II is a go! The compilation that weaseled it’s way into so many hearts last year is ready to start again for 2015. This year, we have decided to branch out from just Lethbridge and open it up to all Southern Alberta bands/artists. All genres/styles considered.

Email tyson@norwegianbluerecords.com for more info.

We will be closing submissions February 1st, so get on it!

(To figure out if you qualify as a Southern Alberta artist, check this handy dandy page: http://en.wikipedia.org/wiki/Southern_Alberta#Municipalities)